At first glance, social media posts seem at variance with SEO (Search Engine Optimization). This can be the case when you post for fun and not as a company or brand. But when building online ROI, social media and SEO are Siamese twins. Every serious brand seek to grow customers and the online opportunity is massive. Websites can analogously be compared to a brand’s headquarters while their various social media pages are the branches. What happens in the website (headquarters) happens by extension in their social media handles (branches). Accordingly they grow into an omnipresent brand meeting their customers wherever they maybe online.
Websites can analogously be compared to a brand’s headquarters while their various social media pages are the branches. What happens in the website (headquarters) happens by extension in their social media handles (branches).
Now, there are social media practices that can help brands grow their SEO and thus maximize their online presence.
One of such practices is creating rich organic contents that explores what the brands stands for and seeks to do each day with regard to the the value they seek to bring (or the problem they seek to solve). These posts (for example, texts, images, videos, jingles, podcasts, et cetera) are them share on social media with links directing customers and prospects to the site to read more. Accordingly, traffic is generated and backlinks indicate a value oriented site and engagement metrics communicate value to search engines.
Secondly, social media platforms creates room to grow followers of a brand. These follows look forward to posts from the brand and others engagements. These engagements promotes the brand and generate leads/sales. According to MOZ, to determine success, an algorithm looks at whether users engaged. If more people engage that’s a clear sign that their algorithm is showing this right content; if not, their systems will audition other content instead to find something that generates that interest.”
According to Forbes, “Google also tends to favor popular social media updates in the top sections of its SERPs.” Here, your given post serves as your foundation, which well framed, informs most search relating to the post. For example, if you run a transport company and creates a post on How Best To Travel From Enugu To Abuja by Road? You will be targeting searches on related topic. Accordingly, your article will be informative and lead oriented. Moreover, building a community on social media around your brand help your post to gain more reach (since a friend will tell a friend) through re-posts or re-tweets.
To wrap up, it is imperative that for brands to maximize the social space, harnessing the strengths of various social media platforms is key. This can be achieved via regular organic post on these platforms and building a vibrant community in each of them with respect to each social media DNA.