A brand is a living thing, breathing and creating an experience; a story. A brand, as living thing, tells a story to impact. Now the story can be entirely built around honesty and truth. Some brands tell stories with the intention to deceive. A brand strategy, which is a brand’s action plan in presenting him/herself to the world, that is well articulated will go a long way in making a brand story appealing, compelling and memorable. Some brands are exceptionally good at their brand storytelling with their appealing logo and product/s, compelling adverts and memorable brand experience.
A brand strategy, which is a brand’s action plan in presenting him/herself to the world, that is well articulated will go a long way in making a brand story appealing, compelling and memorable.
The brands that tell honest and true stories attract staff who believe in their process and are excited working for and with the brand. According to Seth Godin, Linchpins gather around these brands to build the culture and values that are in sync with the brand strategy. The staff want their work to matter. They want to be part of a culture that creates honest brand experience and story. According to Aria Solar, “Employee advocacy reinforces the company culture and values that you rave about in your press releases, and through your website “about” page, showing how concepts can translate into real behaviors and campaigns.”
With employee advocacy, a brand comes alive more with staff saying exactly the positives a brand is advocating about him/herself. This employee advocacy, in a ripple effect manner, resonates around them and their contacts; families, friends, social media family, et cetera. Accordingly, a brand’s marketing strategy reach more people in an astronomical percentage. Remember that a testimony of more than two is highly more believable than that of one.
Honest brand must have done their work and embraced the fear such that they are worth seeking out. Accordingly, brands become more successful when they engage happy customers and reward them via promos, et cetera. Brands also create brand ambassadors, who could be celebrities of some sort, that use their product/s and are excited that they do.
Image credit: http://www.ebizpromotion.co.uk