Content Marketing and SEO

Unifying Content Marketing and SEO in Digital Marketing

Content Marketing and SEO (Search Engine Optimization) are essential tools in creating a value oriented digital marketing strategy. The two enjoy a symbiotic relationship in digital marketing. A successful digital marketing strategy must create contents that take SEO into consideration. SEO, although specific in nature, offers content marketers tools with which to create an effective campaign.  A well crafted content is vitalized with keywords, backlinks and industry specific trends. SEO needs content to blossom and content needs SEO to be valuable.

A successful digital marketing strategy must create contents that take SEO into consideration. SEO, although specific in nature, offers content marketers tools with which to create an effective campaign.  A well crafted content is vitalized with keywords, backlinks and industry specific trends.

While SEO uses keywords, backlinks and trends to improve the search engine ranking of a website, it depends on good content to drive website traffic and search engines’ organic (favorable) ranking. Thus, a unified content marketing and SEO strategy is essential to value oriented digital marketing campaign.

There are four (4) key elements for this unification to be successful;

  1. Good SEO Demands Good Quality Content: Good SEO is dependent on good content. It needs words, keywords, articles, industry jargon to exist. Moreover, a lot of good content is need improve search ranking and Google algorithm prefers content-rich sites. Analysis by industry experts indicates that webpages with over 20,000 keywords appear among the top ten search results particularly on Google which has at least 2,000 keywords. Good content also receives a lot of backlinks, which helps the page ranking.
  2. Content Marketing Creates Keywords which Positively Inebriates SEO: Content marketing provide search engines with contents, pictures and keywords, which drives traffic thus indicating to the algorithm that the content is of value. These contents have the keywords that people are searching. With Google Analytics, a content marketer can ascertain the keywords in people’s search.
  3. Content Marketing Provides SEO with Backlinks: Pages with more backlinks are ranked higher than pages with less. A page with more backlinks indicates that it is authentic and probably the first to develop a given subject or issue within a given industry.
  4. FAQ’s and Blogs: Creating and updating Frequently Asked Questions section in a website helps drive traffic to that site. Moreover, it creates industry first resource for issues and their solutions. The internet truly never forgets the first time a particular keyword/s appeared and from which website (IP address). Creating blog posts frequently about industry issues and engaging visitors at the comments section, also helps to perfect the symbiotic relationship between SEO and Content Marketing. It is in such platforms that industry issues are raised, developed and/or addressed.

A unified Content Marketing strategy and SEO strategy is a synergic way of achieving more in our drive for organic page ranking. Both are interconnected and ultimately complimentary. One cannot do perform well without the other. Thus unifying their strengths toward driving traffic to our website or online campaign is the way to go.

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